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Metrics and Dimensions

Use this page as a quick reference for what you see in the dashboard.

MetricWhat it means
Total ViewsTotal number of pageviews in the selected date range.
Unique VisitorsNumber of distinct visitors in the selected date range.
Bounce RatePercentage of sessions that had only one pageview.
Average Time on SiteAverage time in seconds between pageviews in the same session.1
DimensionWhat it means
PageThe full tracked page (domain + path), for example example.com/docs.
Entry PageFirst page in a session.
Exit PageLast page in a session.
DomainThe hostname of the tracked page.
PathThe page path (for example /docs/getting-started).
ReferrerThe domain that sent the visitor to your site. Known spam and local referrers are ignored.

Entry Page and Exit Page are available when the selected metric is Total Views or Unique Visitors.

DimensionWhat it means
PlatformVisitor operating system (for example iOS, Android, Windows, macOS).
BrowserVisitor browser family (for example Chrome, Safari, Firefox).
Device TypeMobile or Desktop.
Screen WidthScreen-size bucket reported by the tracker script.
OrientationPortrait or Landscape, reported by the tracker script.
Screen Width BucketRange
XS0-479 px
SM480-767 px
MD768-1023 px
LG1024-1279 px
XL1280-1535 px
2XL1536+ px
DimensionWhat it means
CountryVisitor country (requires GeoIP).
CityVisitor city (requires GeoIP).
DimensionWhat it means
Sourceutm_source from the page URL.
Mediumutm_medium from the page URL.
Campaignutm_campaign from the page URL.
Contentutm_content from the page URL.
Termutm_term from the page URL.
  1. The tracker sends pageview data (URL, referrer, UTM values, screen width bucket, and orientation).
  2. The server filters bots and normalizes incoming values.
  3. If GeoIP is enabled, country and city are added.
  4. The dashboard aggregates stored events into metrics and dimension tables.
  1. Only tracked for sessions with more than one view.