Ad Blockers

Some visitors use content blockers that block analytics scripts by pattern, domain name, or request path. As a result, reported traffic may be lower than actual traffic.

To reduce name-based blocking:

• Use a neutral subdomain: Names like analytics.example.com are more likely to match blocklists. A neutral name such as a.example.com or liwan.example.com may be less likely to be blocked.
• Use a first-party domain: Host liwan under a subdomain of your site so the tracker uses a domain you control.